Mission

American Mortals wants the client to feel, above all else, comfortable. Comfortable being themselves. Comfortable in the knowledge that they won't be judged. Comfortable finding the stylist who's right for them. American Mortals strives to provide high quality grooming services across the board. Every stylist has a different approach to hair and we want to place the client with the right stylist for them. Of course, this goal may not be met on the first visit but if the client feels comfortable, he or she will return and eventually discover their perfect stylistic match… Some philosophical AMMO babble:

• AMMO recognizes the drive of lifestyle in the modern urbanite.
• AMMO has a vision of society as a driving force in the advancement of creative ingenuity.
• AMMO wishes to serve as a catalyst for creativity concentrated in a particular community.
• AMMO passionately supports the advancement of its community and its peers.
• AMMO is genuine in its near-spastic inspiration.
• AMMO holds true a philosophy in functionalism, but not without a sense of humor.
• AMMO succeeds at transcending merely being cool.
• AMMO adapts itself to its societal and environmental surroundings.
• AMMO appreciates style without allowing it to suffocate any potentially creative fresh air.
• AMMO has an affinity for realistic expressionism, retarded realism, harsh reality and reality TV.